In the wake of the Covid-19 pandemic, the project quickly evolved to help redefine what the festival could be in the age of lockdowns & social distancing.

The original concept, expanding the existing 2-dimensional branding to a 3-dimensional city made of stacked “building blocks” proved to be even more relevant than ever, when physical events were transitioned into virtual. 

We wanted the identity and the site to feel playful, joyful, and vibrant.  So we expanded the palette and boldly used color to help navigate the user through the month long calendar.  We also introduced small characters and animations to help bring the virtual cityscapes to life. 

Archtober attendees range from children to the elderly so the site was designed with the user in mind, making the experience intuitive and enjoyable, while also keeping ADA compliance throughout.