Center for Architecture

Designing for a Design Festival

2020 marked Archtober’s 10th anniversary of their month-long festival celebrating architecture and design in New York City. Every October, the festival takes on a new personality, so we were honored to work with CFA and the Archtober team to create a fresh identity and redesign their website on this momentous year.

Disciplines

Strategy

Web UX/UI

Animation

Brand Identity

Branding

Email Marketing Design

Digital & Print Ad Design

Collateral Design

In the wake of the Covid-19 pandemic, the project quickly evolved to help redefine what the festival could be in the age of lockdowns & social distancing.

The original concept, expanding the existing 2-dimensional branding to a 3-dimensional city made of stacked “building blocks” proved to be even more relevant than ever, when physical events were transitioned into virtual. 

We wanted the identity and the site to feel playful, joyful, and vibrant.  So we expanded the palette and boldly used color to help navigate the user through the month long calendar.  We also introduced small characters and animations to help bring the virtual cityscapes to life. 

Archtober attendees range from children to the elderly so the site was designed with the user in mind, making the experience intuitive and enjoyable, while also keeping ADA compliance throughout.

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