Sonic branding is a powerful tool for creating a unique and memorable brand identity, strengthening brand recognition and recall across various platforms and channels, and standing out in a crowded digital landscape.

Sonic branding is the strategic use of sound and music to create a unique and recognizable brand identity.

It involves creating distinctive audio elements such as jingles, sound logos, and brand music that align with the brand's values and evoke specific emotions.

Sonic branding helps with brand recognition and recall, consistency across various experiences & touch-points, and created an emotional connection with audiences.

It can be applied across various platforms and channels, including TV and radio advertisements, online videos, mobile and TV apps, and even physical environments.

Take Netflix and its iconic “ta-dum” sound logo, created by sound designer Lon Bender.

It captures attention, symbolizes the excitement of entertainment, and is heard at the beginning of every Netflix original content.

Similarly with HBO's static intro that ran from 1996 - 2018, the combination of the TV static effect and the distinctive sound design created a sense of anticipation and signaled the start of HBO programming.

Sound logos & sonic branding extend past entertainment, for example, McDonalds’ “ba da ba ba ba…I’m loving it” logo composed by Pharrell Williams became synonymous with the brand. This sound logo is has taken on many variations throughout the years and across the globe.

Or intel’s five-note jingle, composed by Walter Werzowa, is a recognizable and memorable sonic logo that has been associated with their brand for years.

With the rise of voice assistants and audio-centric platforms, the significance of sonic branding is growing, as it helps brands stand out in an increasingly crowded digital landscape.

With the rise of voice assistants and audio-centric platforms, the significance of sonic branding is growing, as it helps brands stand out in an increasingly crowded digital landscape.

Do you think your brand could benefit from sonic branding? Let’s chat, hello@greaterstudio.co.